Small and medium size business owners often become so involved in their day-to-day operations that their best intentions of spending time working 'on the business' does not eventuate.
Because of this they end up spending precious dollars repeating the same marketing activities every year without actually knowing if it's working.
Branding
Good Branding starts with....
Getting your target market wanting your product. It's not about getting them to choose you over the competition.
People will choose to do something for the benefits it gives them. Either your brand tastes better, looks nicer, is more convenient or costs less.
Our approach to branding is straight forward:
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Get a clear understanding of your business and its objectives |
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Learn about your product(s) and their unique selling benefits |
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Define and understand the needs of your target market |
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Review market conditions that might form barriers to success including the competition |
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Define clear objectives and messages for your brand ensuring it: |
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- Delivers the message clearly and consistently
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- Confirms your credibility
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- Engages your market emotionally
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- Motivates your market to buy
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Develop marketing collateral in support of these objectives |
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Consistently communicate the brand message |
Having a strong brand is vital as the battle for customers intensifies day by day.
Is your brand working as hard as it could?
Strategy & Planning
Marketing planning is....
It's about understanding your customer's needs and developing a plan that caters to those needs. With a good plan your business can concentrate its limited resources on the greatest opportunities to increase revenue.
Having a marketing plan helps you figure out what it is that you need to do, how to do it, and when to do it. It's the foundation for maximizing your marketing budget.
So we all have one right?
For many the answer is no. It's either too hard, there's not enough time or some believe what they've done in the past is working ok.
If you fall into the 'too hard' or 'not enough time' category, we can help.
Those repeating what they've done in the past should be aware that; shifting market conditions, including changing customer needs and competitive threats, will often insure not everything done in the past is going to work in the future. If your marketing budget is precious to you then a having a good marketing plan is going to help maximise it.
We can't drive a tractor or fly a plane but we're very good at marketing. After all we have over 16 years experience. Creating marketing plans that work is what we do.
By working together we'll:
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Review where your brand is at now |
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Profile your potential market |
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Formulate marketing objectives based on where you want your brand to go |
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Create marketing strategies to meet your objectives |
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Develop marketing tactics within a pre-defined budget to support the strategies |
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Conduct regular reviews to ensure your marketing plan remains optimised |
Put simply, a good marketing plan is going to help ensure your marketing budget is being maximised.
Website Design & Online Marketing
Did you know the Internet...
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Has over 1,668,870,408 users |
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Has grown by 362% between 2000 - 2009 |
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Is ranked #1 as the most influential media |
The way the world works is changing, take a look at this!
It's not rocket science...
Times are changing, a shift is happening, people are turning to the internet as their media of choice to find products like yours. If you don't engage them or they can't find you online then there's a good chance they'll find one of your competitors that will.
To be successful online you MUST:
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Make an impression - in less than 8 seconds |
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Be easy to use |
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Be easy to find |
If you aren't meeting all 3 of these criteria, we can help. We've been working in the 'cyber world' for 10 years. That's almost a life time when you're talking online.
Our approach to ensuring your online success is:
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Online Planning: |
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By working together we establish a clear understanding of your business, market and internet goals. This information goes into the creation of an 'online plan' which is used as a guide for all online work |
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Website Design: |
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We partner with award winning web design company UMC and by working from the 'online plan' create a website that resonates with your target market |
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Website Optimisation: |
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Optimisation and marketing of your website is one of the most important tasks of any web project. We use the highly experienced team at UMC to keep your website optimised for 'searches' and marketed for high visibility. Your 'online plan' sets the level of optimisation and degree of online marketing. |
More and more of your potential customers are trying to find you online. How do you look?
Online Projects
Take a look at some of the website design projects we've worked on here.
Marketing Collateral Design
You don't get a second chance to make a first impression!
For many people, the first impression they get of your company is through your marketing material.
Having marketing collateral that engages, entertains and motivates is vital in today's market, especially when the level of your competition increases.
We only work with the best! UMC, the design company we partner with have been creating award winning marketing collateral for years. We 'live and breath' good design aimed specifically towards engaging and motivating your market.
Is your marketing collateral memorable?
If not, it's not working!
If your business is neglecting its marketing collateral or failing to pay attention to good design principles you're putting yourselves at a serious disadvantage.
If you need new or refreshed marketing collateral that's going to produce results rather than simply fulfilling a need, we'd love to hear from you.
Don't just take our word for it though......
Take a look here at some of the work we've worked on here.
Virtual Marketing Manager
Imagine having your own highly experienced Marketing Manager at a fraction of the cost usually associated with employing one full time.
As a small to medium size business you probably don't have the budget for an experienced full-time marketing professional. In many cases your marketing is either done by you (when you get the time) or by an inexperienced marketing coordinator.
For these businesses the tendency can be to repeat the same marketing activities each year, not because they are working but because they don't have the time or experience to do anything else. While this might solve the need to 'do something' it will not produce great results; market conditions shift, including changing customer needs and competitive threats. What worked well in the past may not work well now.
Let's face it, running your business is difficult enough without having to create, implement and manage a variety of marketing operations. And while you want to see your business grow, it might not be large enough to support having a full time marketing professional on staff.
The solution is 'Your Virtual Marketing Manager' (VMM).
What is VMM?
The Virtual Marketing Manager (VMM) service provides highly skilled marketing support to small and medium size businesses that don't have the budget or amount of work to justify having a full time Marketing Manager.
VMM gives your company all the value and benefits of a Marketing Manager without incurring the cost of keeping one on staff.
With our VMM service you activate it only when you need it, and do not have to pay for the gaps in between like a full-time employee. Plus, you get all the benefits of an experienced marketing professional, unlike hiring a low cost entry-level person.
How it works...
There are two VMM services available:
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Ongoing VMM: |
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Contracted to act as your Marketing Manager for all your marketing requirements |
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Project VMM: |
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Contracted to work on your key marketing projects where and when required |
| Working from our Queenstown offices, we manage all your 'ongoing' or 'project' marketing activities. |
| Available 24 - 7, we're only a phone call or email away. |
The benefits...
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Only pay for the work you need... |
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Forget about having to pay for training, holidays and sick days |
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You're not responsible for... |
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Taxes or benefits as we're independent contractors |
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Forget about paying for... |
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Things like office equipment, software and upgrades as we have all these ourselves. |
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Free up your time... |
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You contract us to do what we do best, marketing. Leaving you more time to focus on your business, family and friends. |
Contact us to find out more about what 'VMM' can do for your business.
