You can't get involved in a marketing conversation these days without the term 'social media' popping up.

Take a look at this great presentation from Marta Kagan. We think it not only explains social media well but it also illustrates the significance of it in today’s marketing mix.

The inclusion of social networking as part of an 'online plan' is a hot topic at the moment. Whether it's right for your business will depend on the markets you want to reach. Those considering adopting social networking need to understand....